Privacy Policy

01

Overview

This Privacy Policy describes how elloAI ("elloAI," "we," "us," or "our"), operated by Adeyemi Adetilewa, collects, uses, and shares information when you visit elloai.com (the "Site").

By using the Site, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use the Site.

02

Information We Collect

Information You Provide Directly

When you submit a tool listing through our submission form, we collect:

• Tool name and URL — to create your directory listing
• Email address — to send your confirmation and listing details
• Tool description and category — to display on the directory

Payment information (credit card details, billing address) is collected and processed exclusively by Stripe, Inc. elloAI never receives, stores, or has access to your full payment card details. See Stripe's privacy policy at stripe.com/privacy.

Information Collected Automatically

When you visit the Site, we and our third-party partners automatically collect certain technical information, including:

• IP address — used to estimate your general geographic location
• Browser type and version
• Operating system and device type
• Pages visited and time spent
• Referring URL — the page you came from before visiting elloAI
• Click interactions — which tools and links you interact with
• Cookies and similar tracking identifiers — see Section 5

Information from Third-Party Services

We use analytics and advertising services that may independently collect data about your visits. These are described in detail in Sections 4 and 5.

03

How We Use Your Information

We use the information we collect to:

• Process and publish your tool listing after payment is confirmed
• Send transactional emails related to your listing (confirmation, updates)
• Respond to your inquiries via our contact form
• Analyze Site traffic and user behavior to improve content and performance
• Serve relevant advertisements through third-party advertising networks
• Detect, investigate, and prevent fraudulent submissions or abuse
• Comply with legal obligations

We do not use your information to send unsolicited marketing emails. If you have submitted a listing, we may email you about material changes to your listing or the Site.

04

Advertising & Third-Party Partners

Google AdSense

We use Google AdSense to display advertisements on the Site. Google AdSense uses cookies to serve ads based on a user's prior visits to our Site and other sites on the internet. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other sites on the internet.

Google AdSense may collect and use data including:

• Cookie identifiers and device identifiers
• IP address and approximate location
• Browsing behavior across sites in the Google Display Network
• Demographic and interest inferences

Google's privacy practices are governed by the Google Privacy Policy. For more information on how Google uses data from sites that use its services, see How Google uses data when you use our partners' sites or apps.

Interest-Based Advertising

Third-party advertising partners may use cookies, web beacons, and similar technologies to collect information about your activities on this and other websites to provide you with targeted advertising based on your interests. This is sometimes called "interest-based advertising" or "online behavioral advertising."

We adhere to the Digital Advertising Alliance (DAA) self-regulatory principles for interest-based advertising. To opt out of interest-based advertising from participating companies, visit aboutads.info/choices (US) or youronlinechoices.eu (EU).

Affiliate Links

Some tool listings or editorial content on elloAI may contain affiliate links. If you click an affiliate link and make a purchase, elloAI may receive a commission at no additional cost to you. Affiliate relationships do not influence which tools are listed or their ranking in the directory. All paid listings are clearly distinguished from editorial content.

Analytics

We use web analytics services (which may include Google Analytics or similar tools) to understand how visitors interact with the Site. These services collect information such as pages viewed, time on site, geographic region, browser, and traffic sources. This data is used in aggregate form to improve the Site and is not used to identify individual visitors. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

05

Cookies & Tracking Technologies

Cookies are small text files stored on your device when you visit a website. We and our third-party partners use cookies and similar technologies (web beacons, pixels, local storage) on the Site.

Types of Cookies Used

• Strictly Necessary Cookies — Essential for the Site to function. These cannot be disabled. They do not collect personal information.
• Analytics Cookies — Help us understand how visitors interact with the Site (pages visited, session duration, etc.). Set by our analytics provider.
• Advertising Cookies — Set by Google AdSense and other advertising partners to deliver relevant advertisements and measure their effectiveness.
• Functional Cookies — Remember your preferences (such as your last-used filter settings) to improve your experience.

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View cookies stored on your device and delete them individually or in bulk
• Block third-party cookies
• Block cookies from specific sites
• Block all cookies (note: this may impact Site functionality)
• Delete all cookies when you close your browser

For instructions specific to your browser, visit: Chrome · Firefox · Safari · Edge.

Note that disabling advertising cookies will not prevent you from seeing ads — it means the ads you see will be less relevant to your interests.

06

Information Sharing

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share information in the following limited circumstances:

• Service Providers — We share data with trusted service providers who help us operate the Site, including Stripe (payment processing), Resend (transactional email), Vercel (hosting), and Google (analytics and advertising). These providers are contractually prohibited from using your data for their own purposes.
• Advertising Partners — As described in Section 4, advertising networks may independently collect data about your visits. This is governed by their own privacy policies, not ours.
• Legal Requirements — We may disclose information if required by law, court order, or government authority, or to protect the rights, property, or safety of elloAI, its users, or the public.
• Business Transfers — If elloAI is acquired, merged, or its assets transferred, your information may be transferred as part of that transaction. We will notify you via a prominent notice on the Site before your data becomes subject to a different privacy policy.

07

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy:

• Tool listing data (name, URL, description) — retained for the duration of the listing, which is permanent unless you request removal
• Email addresses from submissions — retained for up to 3 years for customer service and compliance purposes
• Analytics data — retained in aggregate, anonymized form for up to 26 months per our analytics provider's default settings
• Server logs — retained for up to 90 days for security and debugging purposes

You may request deletion of your personal information at any time by contacting us at the address in Section 12.

08

Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

For All Visitors

• Opt out of personalized advertising — via aboutads.info or your browser's cookie settings
• Manage cookies — via your browser settings (see Section 5)
• Contact us with any privacy questions or concerns

For California Residents (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to:

• Know what personal information we collect and how it is used
• Request deletion of your personal information
• Opt out of the "sale" or "sharing" of personal information (note: we do not sell personal information)
• Non-discrimination for exercising your privacy rights

To exercise these rights, contact us using the information in Section 12. We will respond within 45 days.

For EEA, UK, and Swiss Residents (GDPR)

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR), including the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate or incomplete data
• Erasure — request deletion of your personal data ("right to be forgotten")
• Restriction — request that we limit how we process your data
• Portability — request a machine-readable copy of your data
• Object — object to processing based on legitimate interests or for direct marketing
• Withdraw consent — where processing is based on consent

Our lawful basis for processing your data is: contract (listing submissions), legitimate interests (analytics and security), and consent (advertising cookies, where required). To exercise your rights, contact us using the information in Section 12.

09

Children's Privacy

The Site is not directed to children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately and we will delete it.

If we learn that we have collected personal information from a child under the applicable age threshold without verifiable parental consent, we will take steps to delete that information as quickly as possible.

10

International Visitors

elloAI is operated from Nigeria and the United States. If you are visiting from the European Economic Area, United Kingdom, Canada, Australia, or another jurisdiction with privacy laws, please be aware that your information may be transferred to and processed in countries that may not have equivalent data protection laws.

By using the Site, you consent to such transfer and processing. Where required by applicable law (such as GDPR), we ensure appropriate safeguards are in place for international data transfers.

11

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

12

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: